the rise of domestic mobile phone group fun innovation black technology
At the same time, domestic mobile phone strong rise, and the number of “black technology” behind the emergence of the highlights of the “black technology”, the emergence of a number of “black technology” is not obvious, It is the technical strength of domestic mobile phone manufacturers and innovation awareness. Smartphone analysts said that the number of Chinese brands in the third quarter of the smart phone production reached 168 million, quarterly growth of 18%, continuing to surpass the Samsung and Apple combined the production of the two brands, the global ship growth engine role is established.In the domestic mobile phone ring has been popular with the “silver nine gold ten” argument, every year in September, October has always been the manufacturers of the new machine competition season, this year is no exception, is worth noting that the recent release Of domestic mobile phone new black technology are emerging.At the same time, domestic mobile phone strong rise, and many “black technology” behind the emergence of domestic mobile phone manufacturers is the technical strength and innovation consciousness.New products have bet black technologyIn this year’s mobile airport athletics, China Mobile Corps invariably choose bet black technology.Screen Black Technology. October 25, millet officially released the first dual-surface business flagship mobile phone millet Note 2 and the concept of a comprehensive mobile phone screen millet MIX. Millet Note 2 mobile phone with 5.7-inch double-curved screen design, millet is the first mobile phone with a flexible screen design products. Millet MIX full-screen concept phone is boldly innovative ultra-narrow frame full ceramic body design, with a non-handset sound transmission technology, in a smaller body to accommodate a 6.4-inch large screen, achieving up to 93.1% of the screen ratio. The release of these two phones for many users address him fun, but also successfully millet impact of high-end market, cutting-edge weapons. As early as March of this year, Vivo released high-end models vivo Xplay5, the biggest bright spot is also its double-curved screen.Take pictures of black technology. October 14, Huawei officially released a new brand of mobile phones Huawei Nova have to say when the number of its powerful black camera performance, 8 million pixel front and 12 million pixel rear camera, while supporting PDAF phase focusing, CAF contrast ratio Focus, and intelligent scene focus of the hybrid focus function, and to achieve 0.2s fast snap and 0.3s fast focus function, focusing fast, accurate at the same time, its innovative one refers to the United States and the United States shot 2.0 beauty 3.0 beauty Is to let you change the second goddess. October 19, OPPO latest R9s and R9s Plus two products are also the main flagship photo black technology.The power consumption for the big screen, fast charge and long life is becoming a standard mobile phone black technology. Huawei, OPPO, millet, Meizu and other mobile phones have a variety of fast charging, and in terms of life, such as Jin M6 built-in 5000mAh large capacity battery; glory note8 battery capacity 4500mAh; October 13 360 360N4A officially launched the same main smooth fast charge , Lasting play, with 4000mah high-density high-capacity battery, and equipped with 18w turbo flash technology, 30 minutes 40% of the total battery charge.In addition, many new domestic mobile phone brands are also striving to take the road of differentiation through technological innovation, such as the first multi-dimensional mobile phone was the first “vertical screen 2D, horizontal screen 3D, insert VR” new experience to the user Not the same entertainment experience.The rise of domestic mobile phone groupsAccording to market research firm TrendForce released 2016 third quarter mobile phone shipments report shows that the third quarter of the global smart phone market to maintain strong growth momentum, the number of production of about 350 million, quarterly growth of up to 10.4%, a record high this year. To the most eye-catching performance of domestic brands, brands, Huawei smartphone production in the third quarter of 32 million, quarter growth of about 10.3%, sit tight in the world. OPPO and vivo in the third quarter grew by 20.3% and 23%, Lenovo also achieved more than 20% growth.Smartphone analysts said that the number of Chinese brands in the third quarter of the smart phone production reached 168 million, quarterly growth of 18%, continuing to surpass the Samsung and Apple combined the production of the two brands, the global ship growth engine role is established.
This year the mobile phone industry a series of unexpected events, for the strength of the domestic mobile phone is a rare opportunity. Apple announced its fourth-quarter earnings report for the fiscal year 2016 (as of September 24, 2016), Apple reported three consecutive quarterly results this year, the fourth quarter of Greater China District revenue declined 30%. Apple’s three pillars of the product line are different landslides, of which iPhone sold 45.513 million, down 5%. The international mobile phone giant’s market performance remains in the doldrums, domestic mobile phone triumph.“For the industry, the trend this year, obviously, two words to describe,” shuffle “! Many brands fall, a lot of brand losses, the industry showed a multi-polar oligarchy trend, next year’s trend or ‘shuffle’ Going out of the country, to the world is China’s domestic brands, one of the most correct path.For the high-end market, or more in brand building, in the final analysis is to label the product, it is consistent with the characteristics of the target population in this regard , Huawei has done a good job a few years ago, technology and quality of the image of the leading people, OPPO, vivo also successfully labeled themselves a small fresh, light fashion labels, these are the basis for the formation of brand premium. To the high-end market, to change the image of cheap low-grade, not without the opportunity, more importantly, to enhance the overall product, whether it is quality, technology or marketing practices.