super multi dimensional 2 7 billion take over the cool of its ivvi smart cell mobile phones
Subsequent to the divine brand to 360 mobile smart cell mobile phones, Cool Group’s another mobile smart cell mobile phones sub-brand ivvi also suffered stripping. Recently, the Cool Group issued a notice that the super multidimensional 270 million yuan to buy Cool Mobile 80% equity interest. Cool mobile main business is the ivvi mobile smart cell mobile phones.It is understood that after the completion of the transaction, Cool Group accounted for 20% of the shares, ultra-dimensional shares accounted for 80%, Cool Mobile is no longer a subsidiary of Cool, which means that ivvi brand officially independent. Super multi-dimensional founder and chairman Ge Zhang will serve as chairman of the new ivvi, Cool Group President Li Bin will serve as new ivvi CEO.
2014, Cool in order to open up mobile smart cell mobile phones channels, in the cool brand on the basis of the establishment of the gods and ivvi two brands, the main power of the main channels of God, ivvi explore the open market under the line. Ivvi has been targeted for 18-25 year-old female users.Although the inception of ivvi has a clear market, channel positioning, but still can not help cool transition. It is understood that the establishment of a year, ivvi has been laid in the country 12,000 stores, shipments of 300 million units. Announcements, cool mobile 2016 years 10 months a total loss of 61.36 million yuan, a loss of 24.35 million yuan in 2015, 2014 loss of 907,000 yuan.
Overdrive was founded in 2004, is committed to VR AR display technology research. As early as September of this year, super multidimensional also released the first 3D naked eye smartsmart cell mobile phones. It is understood that the new ivvi will rely on the multi-dimensional computing visual intelligent platform technology, bearing visual consumer products business. The scope of business will no longer be limited to mobile smart cell mobile phones products, but extended to AR, VR, MR and other new visual intelligent hardware devices.