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Smart phone low-cost era has ended the domestic mobile phone prices difficult to return to the year

With the dollar exchange rate fluctuations, mobile phone manufacturing costs began to rise, mobile phone manufacturers profit pressure began to increase. Small building a lot of science and technology friends have said that 2017 mobile phone industry will usher in a wave of price increases tide And when the price has become the trend, the current consumer to buy mobile phone standards to do what changes?

Domestic mobile phones, especially in the Internet mobile phone as the representative of the brand, in the past 3-5 years, with high cost to conquer the domestic and international market consumers, of which the main brand of thousands of dollars, called for the public Consumers opened a door to the era of smart phones.

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Recently, millet company officially announced that due to rising costs of component procurement and exchange rate fluctuations, red rice 4 and 4A costs soared, before the development of the retail price has been significantly lower than the cost of the product. To ensure the normal supply, millet decision red rice 4 series prices are raised 100 yuan.

And earlier this year, charm blue Note5 also quietly adjusted the price, in addition to the top with the plate are priced at 100 yuan. Charm blue Note5 16GB price adjusted to 999 yuan, 32GB price adjusted to 1099 yuan. Recently, a mobile phone frequently hinted that prices soon. Expected OPPO, VIVO, Jin Li, Huawei and other mobile phone manufacturers will also have announced price increases.

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Hammer technology CEO Luo Yonghao recently made it clear that the hammer will not be introduced after thousands of models. However, the small building that Luo Yonghao meaning is not to cut off the nuts series, but to raise the price of nuts mobile phone.

Since entering since January 2017, has seen more than one smart phone manufacturers, quietly improve their own individual models in the price of some of the electricity business platform.

In fact, from 2017 the market situation will be able to see, Huawei, OPPO, vivo, Jin Li and many other mobile phone manufacturers, are varying degrees to adjust the product positioning and price.

This change, and Andrews mobile profit margins gradually narrowed, rising parts prices, the dollar exchange rate fluctuations and other factors have a direct correlation, so 2017 smart phone prices is imperative. In this context, the survival of mobile phone manufacturers will be more and more pressure.

used boost mobile phones
At present, from the overall trend, the mobile phone market has entered the stock market from the incremental market, but the stock market and incremental market significant difference, the core lies in the consumer demand for smart phones from just need to improve the demand.

Incremental market, product growth momentum from the user just need. In the huge rigid demand, we see the manufacturers are springing up, they can rely on incremental trend of rapid departure, bigger and stronger, relying on cost-effective can capture a large number of users, or even bluntly said that the cat can be in this Incremental trend to get an acre of land.

But in the stock market, the price of this trick has been proved unreasonable, the core reason is that the source of product growth into the user’s replacement needs.

Behind the logic is: on the one hand, consumers have experienced a variety of products, the advantages and disadvantages of the product and demand for a more clear understanding, and on the other hand is the product quality and other aspects of the overall progress, making products to consumers The favor is more difficult.

The following are the same as the “

Since entering since January 2017, has seen more than one smart phone manufacturers, quietly improve their own individual models in the price of some of the electricity business platform.

In fact, from 2017 the market situation will be able to see, Huawei, OPPO, vivo, Jin Li and many other mobile phone manufacturers, are varying degrees to adjust the product positioning and price.

This change, and Andrews mobile profit margins gradually narrowed, rising parts prices, the dollar exchange rate fluctuations and other factors have a direct correlation, so 2017 smart phone prices is imperative. In this context, the survival of mobile phone manufacturers will be more and more pressure.

Maintain the profit margin to ensure that the marketing needs are on the one hand, on the other hand more and more manufacturers began to maintain the steady growth in sales to the line under the market, this increase in investment, the same strong demand for profit margins, in addition , New technologies, new features of the R & D investment, are forced to manufacturers prices. In this case, the product prices, and may never fall back.

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