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China’s smart phone share soared against Samsung Apple

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According to the Spanish “National News” website reported on February 15, Gardner consulting firm data show that 2017 years, the global consumer to buy smart phones total about 1.5 billion, an increase of 5% over the previous year. Samsung to 306 million parts ranked first in sales charts, the market share of 20.5%, down two percentage points over the previous year.

West media: China’s smart phone share soared encirclement Samsung Apple

Samsung Gay Lease Note 7 mobile phone battery explosion caused the company forced to withdraw the product from the market. This caused a serious loss to the Samsung company, which led to the fourth quarter of 2017, Samsung in sales by Apple overtake.

In the fourth quarter of 2017, under the impetus of the iPhone 7, Apple finally relied on 77 million sales and 17.9% market share to return to the world’s first position, the end of the situation by Samsung continuous suppression. But throughout the year 2017, Apple’s smart phone sales also fell year on year, the market share from 15.9% in 2015 to 14.4%.

In the fourth quarter of 2017, China’s Huawei, OPPO, vivo three business smart phones accounted for 21.3% of the total market share, an increase of 7.3 percentage points.

With P9, Mate 9 and other outstanding performance of the star products, Huawei significantly narrowed the gap with Apple and Samsung. 2017 year, Huawei sold a total of 133 million smart phones, an increase of nearly 30 million over the previous year, the global market share rose to 8.9%.

“After Samsung’s withdrawal of Note 7, shortly afterwards, Huawei launched Mate 9 in the fourth quarter of last year to seize the opportunity to narrow the gap,” said Anshur Gupta, an analyst at Gardner Consulting. The fourth quarter, Huawei and Samsung’s sales gap narrowed to 36 million, and the fourth quarter of 2015, the gap between the two 51 million. Gupta said that Huawei is trying to narrow the gap with the world’s second smart phone manufacturers.

In the fourth quarter of 2017, OPPO continued to maintain its first position in China’s smartphone market, with high-profile, high-performance front-facing cameras and fast-charge systems. In the domestic market with strong performance coupled with overseas market sales continue to grow, so OPPO last year in the global smart phone manufacturers ranked fourth. For the full year of 2017, OPPO sold about 85 million units, more than doubling year on year, and market share rose to 5.7% from 2.8% in 2015.

Reported that focus on product quality, design and marketing, so that vivo into the Chinese and Indian markets, the main smart phone brand. In the fourth quarter of last year, vivo sales in the Chinese market slightly ahead of Huawei, ranked second. In the Indian market, vivo fourth quarter sales rose 278% year on year, 2017 year-on-year growth of more than 363%. These excellent results help vivo in the fourth quarter of last year to become the world’s fifth-largest smart phone manufacturers.

The fourth quarter of 2017, the global total sales of smart phones 432 million, an increase of 7%.

Gupta said: “Apple last time ranked first in the world or in the fourth quarter of 2014, was to benefit from the first launch of large-screen mobile phone iPhone 6 and iPhone 6 Plus. And this time back to the top mainly due to iPhone 7 And the demand for the iPhone 7 Plus in the mature markets in North America and Western Europe, the demand for Samsung smart phones fell, but also beneficial to Apple.
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